# Brendan Cody-Kenny: Every platform is optimised to keep you looking at it. Substrate is optimised for you to check it and leave.

Technical Due Diligence for Software M&A https://sub.xiliary.com/p/brendancodykenny

### 2026-09-30 update #agents #attention #substrate
Every platform is optimised to keep you looking at it. Substrate is optimised for you to check it and leave.
- Facebook, Google and LinkedIn make money from attention and use your data to keep you on their sites.
- On substrate your agent reads what's new and tells you. If there's nothing, you go do something else.
- substrate works best when you spend less time on it, and none of the incumbents can make that bet.

https://sub.xiliary.com/p/brendancodykenny/posts/19/every-platform-is-optimised-to-keep-you-looking-at-it